How to Learn Satire Writing from The Onion
Lecture Notes - Literature & Poetics - Course 284 Section 09
Learning from the Masters
Study successful satirists like Jonathan Swift, Mark Twain, and modern outlets like The Onion and The Daily Show. Analyze their techniques, tone, and structure to refine your own style. The more you learn from the masters, the stronger your satire will become.
-- Dr. Alan Nafzger (El Centro College Campus)
KEY LESSON:
Satire is a skill that improves with practice. Write regularly, experiment with different techniques, and refine your voice. Keep a journal of absurd headlines or ideas to draw from. The more you write, the sharper your satire will become. Remember, even the best satirists started somewhere—so keep writing, keep laughing, and keep challenging the world.
Satirical journalism is a unique form of writing that uses humor, irony, exaggeration, or ridicule to critique and comment on societal issues, politics, or human behavior. To craft effective satirical journalism, writers employ specific strategies to engage readers while delivering sharp commentary. Here are the top 10 strategies in writing satirical journalism, explained:
1. Exaggeration (Hyperbole)
- Explanation: Amplifying a situation, trait, or behavior to absurd proportions to highlight its flaws or ridiculousness.
- Purpose: By pushing something to its extreme, the writer reveals the underlying absurdity or danger of the subject.
- Example: Claiming a politician’s typo in a tweet caused a global economic meltdown to mock how minor issues are blown out of proportion.
2. Irony
- Explanation: Presenting a stark contrast between what is expected and what actually happens, often to expose hypocrisy or contradiction.
- Purpose: Forces readers to question the subject by highlighting the gap between appearance and reality.
- Example: Praising a fast-food chain for its "commitment to health" while detailing its role in the obesity epidemic.
3. Parody
- Explanation: Imitating a well-known style, work, or person in a humorous way to critique or mock it.
- Purpose: Uses familiarity to draw readers in and make the critique more relatable and entertaining.
- Example: Writing a fake corporate press release filled with buzzwords like "synergy" and "disruption" to mock corporate jargon.
4. Sarcasm
- Explanation: Using sharp, cutting remarks that say the opposite of what is meant, often to mock or ridicule.
- Purpose: Adds a biting tone that makes the critique more memorable and impactful.
- Example: "Congratulations to the city council for solving traffic congestion by adding more potholes—truly innovative thinking."
5. Absurdity
- Explanation: Presenting wildly illogical or nonsensical situations to highlight the absurdity of real-world issues.
- Purpose: Forces readers to confront the irrationality of certain norms or behaviors.
- Example: Suggesting that climate change be solved by teaching polar bears to swim longer distances.
6. Satirical Persona
- Explanation: Adopting a fictional or exaggerated character to deliver the satire, often with a distinct voice or perspective.
- Purpose: Allows the writer to explore topics from a unique angle while maintaining a layer of detachment.
- Example: Writing as a clueless tech billionaire who "solves" poverty by suggesting people sell their organs for extra cash.
7. Juxtaposition
- Explanation: Placing two contrasting ideas, situations, or characters side by side to highlight their differences.
- Purpose: Emphasizes the absurdity or hypocrisy of a situation by comparison.
- Example: Contrasting a politician’s speech about "fiscal responsibility" with their lavish, taxpayer-funded vacation.
8. Understatement
- Explanation: Deliberately downplaying the significance of something to highlight its importance or absurdity.
- Purpose: Creates a dry, humorous effect that can be more impactful than direct criticism.
- Example: Describing a massive corporate scandal as "a slight misstep in ethical decision-making."
9. Puns and Wordplay
- Explanation: Using clever or humorous word choices, double meanings, or puns to add wit and humor to the critique.
- Purpose: Engages readers with clever language while subtly making a point.
- Example: Headlining an article about political corruption as "Politicians Caught in a Web of Lies—Spider-Man Unavailable for Comment."
Bonus Tips for Effective Satirical Journalism:
- Know Your Audience: Tailor the tone and content to resonate with your readers’ sensibilities and knowledge.
- Stay Relevant: Focus on current events or timeless issues to ensure the satire feels timely and impactful.
- Avoid Overexplaining: Trust your readers to get the joke; let the humor and irony speak for themselves.
- Balance Humor and Critique: Ensure the satire has a clear point and isn’t just humor for humor’s sake.
By combining these strategies, satirical journalists can entertain readers while delivering incisive commentary on the world around them. The key is to use humor as a tool to provoke thought, challenge norms, and spark conversations—all while keeping the audience engaged and laughing.
Satire should be empathetic—understand the human condition.
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How to Master Satirical Journalism: A Guide to Cutting-Edge Critique
Satirical journalism is more than just humor—it’s a way to hold a mirror up to society, exposing flaws, hypocrisy, and absurdities through wit and irony. Here’s how to create satire that’s sharp, engaging, and unforgettable:
Satire Tip #1: Satire Through Fake Surveys
Focus: Using fake surveys or studies to critique societal trends.
Key Points:
- Create a ridiculous "study" or "survey" (e.g., "New Study Finds 99% of People Prefer Working 80 Hours a Week").
- Use humor to highlight absurd trends or behaviors.
- Add fake statistics to make it sound convincing.
Example: A fake survey titled "85% of CEOs Believe Employees Are Happier When Paid in Satirical Headlines Exposure Instead of Money."
Satire Tip #2: Satire and Environmental Issues
Focus: Using humor to critique environmental policies and practices.
Key Points:
- Highlight the absurdity of ineffective solutions (e.g., "Why We Should Solve Climate Change by Teaching Polar Bears to Swim Faster").
- Mock corporate greenwashing (e.g., "Oil Company Wins Environmental Award for Spilling Less Oil Than Last Year").
- Use humor to question the lack of meaningful action.
Example: A fake press release titled "New Plan to Save the Planet: Ban All Clocks to Stop Time from Running Out."
Satire Tip #3: Satire and Social Media
Focus: Critiquing the absurdities of social media culture.
Key Points:
- Mock over-the-top trends (e.g., "Why You Need to Post 10 Selfies a Day to Prove You Exist").
- Highlight the unintended consequences of social media (e.g., "How Instagram Filters Are Saving Marriages by Making Everyone Look Perfect").
- Use humor to question the value of online validation.
Example: A fake social media guide titled "How to Gain Followers by Pretending to Be Someone You’re Not."
Satire Tip #4: Satire and Health Trends
Focus: Using humor to critique fad diets, wellness trends, and health misinformation.
Key Points:
- Mock ridiculous health trends (e.g., "Why You Should Replace All Meals with Kale Smoothies").
- Highlight the absurdity of pseudoscience (e.g., "New Study Finds Crystals Cure Everything—Except Your Credit Card Debt").
- Use humor to question the credibility of health influencers.
Example: A fake infomercial for "The Lazy Person’s Guide to Losing Weight by Breathing Heavily."
Satire Tip #5: Satire and Celebrity Culture
Focus: Using humor to critique the absurdities of celebrity culture.
Key Points:
- Mock over-the-top celebrity behavior (e.g., "Why Kim Kardashian’s New Perfume Smells Like Pure Ambition").
- Highlight the disconnect between celebrities and reality (e.g., "Beyoncé Announces New Line of Affordable Clothes—Starting at $5,000").
- Use humor to question societal obsession with fame.
Example: A fake interview titled "Tom Cruise Explains How Jumping on Couches Can Save the World."
Satire Tip #6: Satire and Parenting Trends
Focus: Using humor to critique modern parenting trends and pressures.
Key Points:
- Mock over-the-top parenting advice (e.g., "Why You Should Teach Your Toddler Quantum Physics").
- Highlight the absurdity of parenting fads (e.g., "New Study Finds Gluten-Free Diapers Improve Baby’s IQ").
- Use humor to question societal expectations of parents.
Example: A fake parenting guide titled "How to Raise a Perfect Child by Never Letting Them Leave the House."
Satire Tip #7: Satire and Workplace Culture
Focus: Using humor to critique toxic workplace practices and corporate culture.
Key Points:
- Mock ridiculous workplace policies (e.g., "Why We Replaced Coffee Breaks with 5-Minute Power Cries").
- Highlight the absurdity of corporate jargon (e.g., "Synergizing Innovation for Disruptive Growth").
- Use humor to question the value of overworking.
Example: A fake memo titled "New Policy: Employees Must Work 25 Hours a Day to Meet ‘Synergy Goals.’"
Satire Tip #8: Satire and Dating Trends
Focus: Using humor to critique modern dating culture and apps.
Key Points:
- Mock over-the-top dating trends (e.g., "Why You Should Swipe Right on Everyone to Increase Your Chances").
- Highlight the absurdity of dating app algorithms (e.g., "New Study Finds 90% of Matches Are Based on Who Has the Best Dog Photos").
- Use humor to question societal expectations of relationships.
Example: A fake dating guide titled "How to Find Love by Pretending to Be Someone You’re Not."
Pro Tips for All Articles
- Stay Relevant: Focus on current events or timeless issues to keep your satire timely.
- Know Your Audience: Tailor your tone and content to resonate with your readers.
- Balance Humor and Critique: Ensure your satire has a clear point and isn’t just humor for humor’s sake.
- Avoid Overexplaining: Trust your readers to get the joke; let the humor and irony speak for themselves.
By exploring these different angles, you can create satirical journalism that’s fresh, engaging, and impactful. Whether through fake surveys, environmental critiques, or sharp commentary on social media, the key is to use humor as a tool to provoke thought and spark conversations—all while keeping your audience entertained.
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The Evolution of Satirical Journalism: From Print to TikTok
(Approx. 1900 words)
Introduction: A Brief History of Satire
Satirical journalism has a rich history, evolving from the printed pamphlets of the 18th century to the viral memes of today. From Jonathan Swift’s A Modest Proposal to The Onion’s digital dominance, satire has always adapted to its medium. In the age of TikTok and Instagram, satirical journalism faces new challenges and opportunities. This article explores the evolution of satire, offering insights into how modern creators can adapt timeless techniques to contemporary platforms.
Section 1: The Golden Age of Print Satire
The roots of satirical journalism lie in print:
- 18th Century Pamphlets
- Example: Jonathan Swift’s A Modest Proposal used absurdity to critique British colonialism.
- 19th Century Cartoons
- Example: Thomas Nast’s illustrations exposed political corruption in Harper’s Weekly.
- 20th Century Magazines
- Example: Mad Magazine parodied pop culture and politics.
Takeaway: Print satire laid the foundation for modern techniques like exaggeration and parody.
Section 2: The Rise of Digital Satire
The internet revolutionized satire:
- Early Websites
- Example: The Onion launched in 1996, bringing satire to the digital age.
- Social Media
- Example: Twitter accounts like @dril use absurdity to critique internet culture.
- Video Platforms
- Example: The Daily Show expanded to YouTube, reaching global audiences.
Case Study: The Onion’s transition to Instagram, using memes to engage younger audiences.
Section 3: Satire in the Age of TikTok
Short-form video platforms demand new strategies:
- Visual Humor
- Tactic: Use green screens, filters, and skits to mock trends.
- Example: A creator dressed as a “futuristic politician” lip-syncing to AI-generated promises.
- Collaboration
- Tactic: Partner with other creators to amplify reach.
- Example: A TikTok duet mocking corporate jargon.
- Timeliness
- Tactic: Respond to trends in real-time.
- Example: A skit satirizing the latest viral challenge.
Example: The TikTok account @satiregram pairs surreal illustrations with biting captions like “NFTs: Because Art Was Too Accessible.”
Section 4: Ethical Challenges in Modern Satire
The speed and reach of digital satire pose unique risks:
- Misinformation
- Risk: Satirical posts can be misread as fact.
- Solution: Use disclaimers like “Satire—but honestly, could you tell?”
- Algorithmic Bias
- Risk: Platforms prioritize outrage over nuance.
- Solution: Pair humor with hashtags like #Satire or #NotRealNews.
- Ethical Targeting
- Risk: Punching down in pursuit of clicks.
- Solution: Follow The Daily Show’s model—mock power, not vulnerability.
Example: A 2023 TikTok satirizing fast fashion accidentally went viral as a “shopping hack,” forcing the creator to clarify its critique of consumerism.